Budweiser wants revenge on FIFA

Taken aback after the announcement of the ban on alcohol consumption in Qatar, the American company Budweiser intends to take revenge on FIFA. In this sense, the famous brewing brand would request 45.5 million euros in compensation from the international body according to the The Sun. A sum that would come in the form of a “discount” which would take effect on the occasion of the next World Cup, organized in North America in 2026.

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“Following discussions between the authorities of the host country and FIFA, it has been decided to concentrate the sale of alcoholic beverages on the FIFA Fan Festival, other fan destinations and licensed venues, eliminating the points of sale of beer from the perimeters of the stadiums of the FIFA World Cup Qatar 2022 », had thus declared FIFA a few hours before the start of the event, a point which did not appear in the contract between the organizer of the World Cup and Budweiser. A good deal in sight when you know that the next World Cup will no longer concern 32 teams, but 48, thus increasing the number of meetings during which the brand will be able to sell its product.

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